A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each other about the company, and how that spreads.
An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent.
Brand Identity Creation
Visual presentation is much more important in communication than you can imagine. It not only reflects what your company, products and services are about. It comes together with your mission and vision, style of texts and videos on your website. Your brand identity must prove your value, differentiation as well as uniqueness.
Strategy –the first and the most important step in brand building. If it is worked out properly in the very beginning it will safe your time and money. It may consist only of couple of paragraphs and a description of the target, but may as well be a full report including product growth strategy, possible targets, statistics etc. But every time it is always a starting point.
Name – right name is essential for your company success. Wrong one can cause a failure. That is why you should spend time on figuring out how name your business or, leave it to our copywriters. Company name informs about business activity and its product. Our professionals propose new name or modify client ideas in line with established strategy, culture and market context.
Logo – strong impression that works only one, very first time. Our graphic designers are specialized in visual identity and branding and they can easily prepare couple of propositions. The last one will be chosen with you and correspondingly with marketing objectives.
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