{"id":567,"date":"2020-12-08T01:05:28","date_gmt":"2020-12-07T19:35:28","guid":{"rendered":"https:\/\/www.createagile.com\/blog\/?p=567"},"modified":"2020-12-21T01:17:18","modified_gmt":"2020-12-20T19:47:18","slug":"how-to-use-woocommerce-dynamic-pricing","status":"publish","type":"post","link":"https:\/\/www.createagile.com\/blog\/how-to-use-woocommerce-dynamic-pricing\/","title":{"rendered":"How to Use WooCommerce Dynamic Pricing"},"content":{"rendered":"<p>If you own an e-commerce business, you\u2019re probably interested in ways to increase sales. Dynamic pricing in WooCommerce is one way to do this \u2013 it lets you set up conditional pricing based on purchase quantity, cart totals, and more. Therefore, dynamic pricing is a fantastic way to build customer loyalty, push sales, and attract new business. In this article, we\u2019ll show you exactly how to set up WooCommerce Dynamic Pricing.<\/p>\n<p>Let\u2019s dig in!<\/p>\n<h2>An Introduction to WooCommerce Dynamic Pricing<\/h2>\n<p>Dynamic pricing simply refers to prices that change depending on certain conditions. For example, you might have a special where anyone who buys three shirts gets a 20 percent discount. Similarly, another common use of dynamic pricing is applying a discount when the shopping cart reaches a certain threshold. For example, you could save $50.00 when spending $200.00.<\/p>\n<p>In WooCommerce, these trigger conditions can be specified by the store owner, and the pricing will change automatically when they\u2019re met. This makes them more convenient for customers than a coupon, as no manual input is required.<\/p>\n<p>In a nutshell, dynamic pricing can be used to create a huge variety of sales, special offers, seasonal promotions, and more. As such, anything from bulk discounts and product bundles to Buy-One-Get-One-Free (BOGOF) deals are possible.<\/p>\n<p>Leveraging dynamic pricing has a number of benefits for e-commerce businesses. For example, you can:<\/p>\n<ul>\n<li>Build customer loyalty by offering discounts to repeat customers.<\/li>\n<li>Attract new customers with competitive pricing and promotions.<\/li>\n<li>Target sales to push specific products or services.<\/li>\n<li>Increase overall sales revenue through bulk purchase programs.<\/li>\n<\/ul>\n<p>Dynamic pricing is also convenient for the customer. As mentioned above, prices that automatically adjust are a lot simpler to take advantage of than coupons, which require manual entry and are easily forgotten. Shoppers will appreciate the ease of use of dynamic prices.<\/p>\n<h2>Choosing a WooCommerce Dynamic Pricing Plugin<\/h2>\n<p>When searching for a plugin to implement dynamic pricing on your e-commerce site, there are a few things to keep in mind:<\/p>\n<ul>\n<li><strong>Ease of use.\u00a0<\/strong>The fewer clicks it takes to create a discount, the better.<\/li>\n<li><strong>Flexibility in pricing schemes.\u00a0<\/strong>Ideally, your chosen plugin will enable you to apply a variety of different discount types.<\/li>\n<li><strong>Price.\u00a0<\/strong>Most dynamic pricing plugins tend to be premium, meaning you\u2019ll need to pay to use them. However, there are a few free options available too.<\/li>\n<\/ul>\n<p>While there are a number of plugin options available, three of the best are <a href=\"https:\/\/woocommerce.com\/products\/dynamic-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dynamic Pricing<\/a>, <a href=\"https:\/\/yithemes.com\/themes\/plugins\/yith-woocommerce-dynamic-pricing-and-discounts\/\" target=\"_blank\" rel=\"noopener noreferrer\">YITH WooCommerce Dynamic Pricing and Discounts<\/a>, and <a href=\"https:\/\/wordpress.org\/plugins\/aco-woo-dynamic-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acowebs WooCommerce Dynamic Pricing<\/a>.<\/p>\n<h3>1. Dynamic Pricing<\/h3>\n<p><a href=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/dynamic-pricing-plugin-1024x593-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-568\" src=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/dynamic-pricing-plugin-1024x593-1.jpg\" alt=\"\" width=\"1024\" height=\"593\" srcset=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/dynamic-pricing-plugin-1024x593-1.jpg 1024w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/dynamic-pricing-plugin-1024x593-1-300x174.jpg 300w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/dynamic-pricing-plugin-1024x593-1-768x445.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The aptly-named <a href=\"https:\/\/woocommerce.com\/products\/dynamic-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dynamic Pricing plugin<\/a> for WooCommerce is a simple, straightforward option for implementing dynamic prices on your store. It\u2019s got the basics covered, and it does them fairly well. You can implement dynamic pricing on specific products, all products in a category, or based on user role. This is great for memberships or loyalty programs.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Easy to use.<\/li>\n<li>Can create discounts based on products, categories, or user roles.<\/li>\n<li>Seven different pricing modes provide a bit of flexibility.<\/li>\n<\/ul>\n<h4>The Dynamic Pricing plugin is for you if\u2026<\/h4>\n<p>\u2026you prioritize ease of use and want a straightforward plugin to quickly set up dynamic pricing rules.<\/p>\n<p><strong>Price:\u00a0<\/strong>$129 per year<\/p>\n<h3>2. YITH WooCommerce Dynamic Pricing and Discounts<\/h3>\n<p><a href=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/yith-dynamic-pricing-1024x592-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-569\" src=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/yith-dynamic-pricing-1024x592-1.jpg\" alt=\"\" width=\"1024\" height=\"592\" srcset=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/yith-dynamic-pricing-1024x592-1.jpg 1024w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/yith-dynamic-pricing-1024x592-1-300x173.jpg 300w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/yith-dynamic-pricing-1024x592-1-768x444.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>YITH is one of the most well-known makers of WooCommerce plugins. As such, the <a href=\"https:\/\/yithemes.com\/themes\/plugins\/yith-woocommerce-dynamic-pricing-and-discounts\/\" target=\"_blank\" rel=\"noopener noreferrer\">YITH WooCommerce Dynamic Pricing and Discounts<\/a> plugin is a fantastic example of why the company is popular. It provides myriad features and functionality to implement dynamic pricing, wrapped up in an attractive interface.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>Extremely flexible discount options.<\/li>\n<li>You\u2019re able to apply discounts in just a few clicks.<\/li>\n<li>You can specify start and end dates for your discounts.<\/li>\n<li>Customizable discount labels in the shopping cart.<\/li>\n<\/ul>\n<h4>YITH WooCommerce Dynamic Pricing and Discounts are<\/h4>\n<h4>for you if\u2026<\/h4>\n<p>\u2026you want a plugin that comes with practically all of the bells and whistles, but remains relatively easy to use.<\/p>\n<p><strong>Price:\u00a0<\/strong>$129.99 per year<\/p>\n<h3>3. Acowebs WooCommerce Dynamic Pricing<\/h3>\n<p><a href=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/acowebs-dynamic-1024x330-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-570\" src=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/acowebs-dynamic-1024x330-1.jpg\" alt=\"\" width=\"1024\" height=\"330\" srcset=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/acowebs-dynamic-1024x330-1.jpg 1024w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/acowebs-dynamic-1024x330-1-300x97.jpg 300w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/acowebs-dynamic-1024x330-1-768x248.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The <a href=\"https:\/\/wordpress.org\/plugins\/aco-woo-dynamic-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">WooCommerce Dynamic Pricing plugin<\/a> from Acowebs is a fantastic free option with a solid feature set. It offers highly flexible pricing rules for your products, with the ability to set multiple schedules and priority levels for products that have multiple dynamic prices.<\/p>\n<h4>Key Features<\/h4>\n<ul>\n<li>A wide array of discount parameters available.<\/li>\n<li>The ability to schedule dynamic pricing for multiple periods.<\/li>\n<li>Customizable pricing tables for product pages.<\/li>\n<li>Customizable discount timers for product pages.<\/li>\n<\/ul>\n<h4>Acowebs WooCommerce Dynamic Pricing is for you if\u2026<\/h4>\n<p>\u2026you want a free plugin with features that can go toe-to-toe with premium options.<\/p>\n<p><strong>Price:\u00a0<\/strong>Free<\/p>\n<h2>How to Get Started With Dynamic Pricing on Your WooCommerce Store (In 2 Steps)<\/h2>\n<p>Once you\u2019ve chosen and installed a plugin, you\u2019ll want to set up your discounts and rules to determine if they apply. For these examples, we\u2019ll use the free Acowebs WooCommerce Dynamic Pricing plugin, as it was impressive during testing.<\/p>\n<h3>Step 1: Configure Your Discount Settings<\/h3>\n<p>Once you\u2019ve got the plugin <a href=\"https:\/\/wordpress.org\/support\/article\/managing-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer\">installed and activated<\/a>, head to your WordPress dashboard and navigate to\u00a0<em>Pricing Rules<\/em> in the sidebar. Here you\u2019ll find a list of any dynamic prices you\u2019ve previously set up. To add a new one, click\u00a0<em>Add New Rule\u00a0<\/em>in the top right:<\/p>\n<p><a href=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/new-pricing-rule-1024x642-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-571\" src=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/new-pricing-rule-1024x642-1.jpg\" alt=\"\" width=\"1024\" height=\"642\" srcset=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/new-pricing-rule-1024x642-1.jpg 1024w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/new-pricing-rule-1024x642-1-300x188.jpg 300w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/new-pricing-rule-1024x642-1-768x482.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>First, give your discount a name and set the toggle to\u00a0<em>Active<\/em>. In the\u00a0<em>Discount Type\u00a0<\/em>drop-down, select the type of discount you want:<\/p>\n<p><a href=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/discount-type-1024x453-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-572\" src=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/discount-type-1024x453-1.jpg\" alt=\"\" width=\"1024\" height=\"453\" srcset=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/discount-type-1024x453-1.jpg 1024w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/discount-type-1024x453-1-300x133.jpg 300w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/discount-type-1024x453-1-768x340.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>You\u2019ll see different options for each type of discount.\u00a0You can add additional rules by clicking the blue \u2018+\u2019 icon.<\/p>\n<h3>Step 2: Add Dynamic Pricing Rules<\/h3>\n<p>Once you\u2019ve set up your discount, it\u2019s time to add the rules you want it to follow. Click the\u00a0<em>Rules and Restrictions<\/em> tab at the top of the page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"with-border aligncenter wp-image-142672\" src=\"https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2020\/12\/rules-and-restrictions.jpg\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" srcset=\"https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2020\/12\/rules-and-restrictions.jpg 1413w, https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2020\/12\/rules-and-restrictions-300x197.jpg 300w, https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2020\/12\/rules-and-restrictions-1024x674.jpg 1024w, https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2020\/12\/rules-and-restrictions-768x505.jpg 768w, https:\/\/www.elegantthemes.com\/blog\/wp-content\/uploads\/2020\/12\/rules-and-restrictions-610x401.jpg 610w\" alt=\"Adding rules and restrictions for WooCommerce dynamic pricing.\" width=\"880\" height=\"579\" \/><\/p>\n<p>On this screen, you can configure any additional rules you need for your discount. For example, if you only want the discount to apply when the cart total is above $50, you could set up the following:<\/p>\n<p><a href=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/rules-example-1024x793-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-573\" src=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/rules-example-1024x793-1.jpg\" alt=\"\" width=\"1024\" height=\"793\" srcset=\"https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/rules-example-1024x793-1.jpg 1024w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/rules-example-1024x793-1-300x232.jpg 300w, https:\/\/www.createagile.com\/blog\/wp-content\/uploads\/2020\/12\/rules-example-1024x793-1-768x595.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>In this case, if the customer\u2019s shopping cart is less than $50, the discount won\u2019t apply. Once you\u2019re finished, click\u00a0<em>Publish<\/em> to save your new dynamic price. You can also add a schedule for your discount under the <em>Schedule<\/em> tab.<\/p>\n<h2>Conclusion<\/h2>\n<p>If you\u2019re looking to increase your e-commerce sales, dynamic pricing is an excellent way to do so. By providing conditional sales prices to your customers, you can encourage larger orders, build brand loyalty, and even attract new customers.<\/p>\n<p>Setting up dynamic pricing is as simple as following these two steps:<\/p>\n<ol>\n<li>Configure the settings for your discount, such as the type and amount.<\/li>\n<li>Add the dynamic pricing rules you want to use to trigger the discount.<\/li>\n<\/ol>\n<p><strong>Do you have any questions about WooCommerce dynamic pricing? Let us know in the comments section below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own an e-commerce business, you\u2019re probably interested in ways to increase sales. Dynamic pricing in WooCommerce is one&hellip;<\/p>\n","protected":false},"author":2,"featured_media":574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"_links":{"self":[{"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/posts\/567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/comments?post=567"}],"version-history":[{"count":3,"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/posts\/567\/revisions"}],"predecessor-version":[{"id":577,"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/posts\/567\/revisions\/577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/media\/574"}],"wp:attachment":[{"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/media?parent=567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/categories?post=567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.createagile.com\/blog\/wp-json\/wp\/v2\/tags?post=567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}