Have you ever wondered why more of your website visitors don’t contact you for service? Almost every business with a website – no matter how small – has some website traffic. Before you spend another penny on advertising to get more website traffic, doesn’t it make sense to maximize your website’s ability to convert visitors into leads and sales? Of course it does! Improving your website’s visit-to-lead conversion rate by just a few percentage points can have a huge impact on future leads and dramatically increase the value of each new website visitor.
So What is Conversion Rate Optimization…
Improving your website so that it moves more consumers to leads, and more leads to paying customers is the art of conversion rate optimization. Like many aspects of successful SEO, conversion rate optimization services are multi-step processes starting with defining objectives and metrics. Reducing bounce rate (the number of users who click on a page then leave without taking any action) is key to conversion rate optimization so one of the first steps is to improve website pages to ensure there are no design or technical flaws. In landing page conversion, a variety of techniques are used to test and modify pages for best results. The most popular is A/B testing, which is the direct comparison of two versions of a page. Other useful tools include enhanced copy, surveys and usability testing.
Why Do I Need Conversion Rate Optimization?
You need conversion rate optimization because those three words equal better sales. Regardless of the immediate action on the page, the ultimate aim of CRO is to turn browsers into buyers for your product or service. Retail websites directly boost sales by improving their conversion rates. Other businesses experience a revenue boost by engaging visitors to sign up for newsletters, opt-in for a sales call or promote the brand via social media – all of which ultimately drives sales.
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