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Branding & Identity

Brand Identity

A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each other about the company, and how that spreads.

An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent.

Brand Identity Creation

Visual presentation is much more important in communication than you can imagine. It not only reflects what your company, products and services are about. It comes together with your mission and vision, style of texts and videos on your website. Your brand identity must prove your value, differentiation as well as uniqueness.

Strategy –the first and the most important step in brand building. If it is worked out properly in the very beginning it will safe your time and money. It may consist only of couple of paragraphs and a description of the target, but may as well be a full report including product growth strategy, possible targets, statistics etc. But every time it is always a starting point.

Name – right name is essential for your company success. Wrong one can cause a failure. That is why you should spend time on figuring out how name your business or, leave it to our copywriters. Company name informs about business activity and its product. Our professionals propose new name or modify client ideas in line with established strategy, culture and market context.

Logo – strong impression that works only one, very first time. Our graphic designers are specialized in visual identity and branding and they can easily prepare couple of propositions. The last one will be chosen with you and correspondingly with marketing objectives.


Only you know who you are; that’s why we want you to be heavily involved in the whole branding process, from concept to delivery. You know what needs to be said, and we’re the creative obsessives who will spend hours deliberating the precise colours, fonts, words and images that say it perfectly. Speaking of creative, we’ve got the talent to do all the artwork and photography in-house, so no danger of communication breakdown. Next, our brand consultants will help you discover the best way to move forward, whether it’s a glossy brochure, a high-tech app, or the whole shebang; every audience is different, so every marketing campaign should be unique. Cohesive, creative, and full of character – that’s what we think a branding strategy should be. We’ve been trusted to come up with new brands from scratch, and privileged to help 100-year-old brands reinvent themselves for the digital age. Whatever you want us to achieve for you, we guarantee it will be really special.

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